Lacoste bedding is simple, elegant and relaxed combine fabrics, patterns and prints, with subdues color palettes that will make your bedroom a relaxing sanctuary. Lacostes uniquely modern aesthetic to the world of high end fashion since its founding by famed tennis player Rene Lacoste in 1933. Known worldwide for its signature crocodile logo and understated classic sophistication, Lacoste products have a timeless sensibility that will make them a fixture in your home for years to come. Synonymous with grace and effortless refinement, Lacoste Home has everything you need to bring an elegant new look to your decor style. The Lacoste legend was born in 1933, when Rene Lacoste revolutionized mens fashion replacing the classical woven fabric, long-sleeved and starched shirts on the courts, by what has now become the classic Lacoste polo shirt. More than 75 years after its creation, Lacoste has become a lifestyle brand which allies elegance and comfort. The Lacoste art of living expresses itself today through a large collection of apparel for women, men and children, footwear, fragrances, leather goods, eyewear, watches, belts, home textiles and bedding, and fashion jewelry. Lacoste founds its success on the essential values of authenticity, performance, and elegance. The crocodile incarnates today the elegance of the champion, Rene Lacoste, as well as of his wife Simone Lacoste and their daughter Catherine Lacoste, both also champions, in everyday life as on the tennis courts and golf courses.
The Crocodiles origins. The true story of the Crocodile begins in 1923 after a bet that Rene Lacoste had with the Captain of the French Davis Cup Team, Allan H. Muhr, who promised him an alligator suitcase if he won an important game for the team. This episode was reported in an article in the Boston Evening Transcript, where his nickname of the Crocodile came to life for the first time. The American public grew fond of this nickname which highlighted the tenacity he displayed on the tennis courts, never giving up his prey. His friend Robert George drew him a crocodile which was embroidered on the blazer he wore on the courts. The Legend was born.
The creation of the Lacoste polo shirt. At the end of the 1920s, Rene Lacoste designs and makes for his own personal use a batch of cotton shirts in an aired mesh. Comfortable and perfectly absorbing perspiration, this shirt helps to better support the heat on the American courts. This shirt immediately revolutionized mens sportswear, replacing the classical woven fabric, long-sleeved and starched shirts which players had worn on the courts until then. The first Lacoste polo shirt was white, slightly shorter than other shirts of the day, with a ribbed collar and short sleeves, and it was made of a light knitted fabric called Jersey petit pique. In 1933, by associating with Andre Gillier, the owner and chairman of Frances largest knitwear manufacturing firm at the time, Rene Lacoste launched the production of the crocodile logo embroidered shirt and thus give birth to the Lacoste L.12.12 polo shirt; L for Lacoste, 1 for the unique fabric (cotton petit pique), 2 for the short-sleeved version (13.12 for the long-sleeved version)and 12 for the number of prototypes presented to Rene Lacoste. This was the first time that a brand name appeared on the outside of an article of clothing.
The Lacoste Line. The economic model of the company rests on Rene Lacostes idea (1933) aiming at adding up different knowhows. The Lacoste company, owner of the brand, animates and coordinates the different licenses given to each partner: Devanlay for apparel and leather goods, Pentland for footwear, Procter & Gamble for fragrances, Marchon for eyewear, Movado for watches, Zucchi Group for home textiles, and GL Bijoux Group for fashion jewelry.