Beautiful floral fabrics make Laura Ashley bedding sets idea for a girls, teenage girls or college student dorm room. Comforters, duvets, quilts bedspreads and sheets in English floral fabrics, with shabby chic designs bring classic country cottage style to any children’s or girls bedroom. Decorating on a budget we offer a selection of , sale and clearance Laura Ashley bedding outlet comforters, duvets and quilts, in twin, full, queen, king and cal king sizes at substantial discounts, making your next decorating project inexpensive and affordable.
For more than 60’s years Laura Ashley has been the epitome of English country cottage home design - a pioneer in the Shabby Chic decor trend that has become so popular recently. She started her fabric design business in the 1950’s in England. Born Laura Mountney in Dowlais, Merthyr Tydfil, Wales, Laura quickly displayed a natural ability to create and design uniquely English floral prints and fabrics, initially creating a series of women's head scarves, Laura with her husband Bernard quickly expanding into fashion and home decor empire that includes clothing, wallpapers, fabric, bedding, and furniture. Even though she died in 1985, her legacy lives on in Laura Ashley Home - the company that she and her husband built, from a simple $10 investment in a screen printing frame into a multi-million dollar home decor and fashion icon.
A History of Laura Ashley Home - At a kitchen table in London in 1953, Laura Ashley Home began as a small idea that has turned into a world leading name in the bedding, home, and fashion industries. Laura and her husband, Bernard, attended a Women’s Institute Exhibition on traditional handicrafts which was the main inspiration that sparked the idea to make her own patchwork quilts. She could not find suitable products that she wanted to use so her and her husband invested in start up equipment to print their own fabrics. Due to space limitations, the first printed fabrics they made consisted of small squares with geometric patterns. She and her husband went to Italy in 1952 on holiday and the movie Roman Holiday starring Audrey Hepburn has recently been released. Laura picked up on the fact that the headscarves featured in the film were a hit with young girls and she knew they had the means and ability to produce their own scarves. Soon the headscarves were selling in great numbers so she decided to product more products. Within no time, she was producing tea towels and placemats with Victorian designs and some with humorous images.
In 1954, Ashley Mountney Ltd officially registered as a company, this was Laura’s maiden and married names combined. However, shortly thereafter the name was changed to Laura Ashley as a reflection of the popular products being produced by a familiar name. In 1955, Laura and her husband moved to rural Kent, which provided more space for the developing company. Soon thereafter a river overflowed and threatened to wipe them out; the house flooded and the production equipment was destroyed. The flood prompted Laura to open a showroom in 1958 in London. The showroom allowed her to showcase the wide array of products being produced ranging from small to large items and domestic to printed textiles for companies such as P&O. In 1960, she and her family moved to Wales and lived above a shop where they sold their own products along with honey and walking sticks. She wanted to enter the fashion world do she worked with a seamstress to product smock shirts and gardening smocks. Laura set up her long term foundation in 1967 at a closed railway station. Bernard Ashley developed the first flat bed printing machine they could use to produce a larger quantity of Laura Ashley products. In 1966, the company produced their first dress for a social event. She had a love for the vintage Victorian look and that helped her with the feminine shabby chic styles and long length silhouette, which, ultimately, became her trademark. Laura Ashley opened a shop in South Kensington, London, in 1968. Business was slow at first but quickly turned around and within two months the turnover rate was 3000 percent. In 1969, a second London shop was opened and the shop in Macchyn was closed. More shops were opened in 1970 and the shop on Fulham Road sold close to 4,000 dresses in one week. In 1971, Australia, Japan, and Canada were carrying Laura Ashley Home and bedding products. Shops opened in Paris, San Francisco, and the UK in 1974. By 1975, over 40 shops were open and carrying Laura Ashley Bedding and Home products and employed close to 1,000 employees.
Laura Ashley celebrated their 25th anniversary in 1975 and decided to launch a line of perfumes. she received the Queen’s Award for Export in 1977. Laura and her husband moved to France in 1979 which inspired Laura even further and she added a country house look to her Home collections. The year of 1980 she entered the business of home furnishings. The Laura Ashley Home Decorator Collection was launched in 1982 with the aim of interior design. Her style was well loved and in 1983 The Laura Ashley Book of Home Decorating was published.
Laura Ashley died in 1985 as a result of a fall while visiting her children, and while her loss affected the company deeply, her enthusiasm and love of the company carried on. In the late 1980’s, Bernard Ashley was knighted and the Mother and Child Collection was launched. Laura had visited the Chatsworth House which was an inspiration to her so the company launched the Chatsworth House Collection in 1987 in her memory. By the end of the 1980’s, there were over 450 shops worldwide. Sir Bernard retired as chairman in 1993 just as the 40th anniversary of the Laura Ashley company was celebrated. MUI Asia Limited, in 1998, became a major shareholder in the company and in 1999 launched the Laura Ashley design service. In October of 2001, customers were able to shop online as the website for the company was unveiled. Production was moved to Newtown, Powys, in 2005, as this is where the paint, wallpaper and made to measure curtains were being produced. Laura Ashley Girls was launched in 2011 with the focus of comfortable and easy to wear pieces that children will remember. Today Laura Ashley is operating worldwide and franchise operations continue to expand; this includes Australia, South America, the Far East, and Scandinavia. The company also hold licensing projects for carpets, eyewear, towels, and ties, home products and bedding, comforters, duvets, quilts and bedspreads is a well known household name that carries a wide range of high quality products at affordable prices.