Unconventional chic is the guiding principal of Lacoste fashions design, a concept unveiled in the Spring of 2011. Lacoste bedding, comforters, duvet covers, coverlet, quilts and throws as well as branded crocodile pillows
and bring the concept of unconventional chic to the bedroom; at a time when people are rejecting rigid luxury and demanding simplicity, elegance, and durability more than ever before, Lacoste sheets and bed sets
bring modernity to the home that create a uniquely modern aesthetic, and a light, elegant and ethereal design to you bedroom -- creating a new appeal for the crocodile brand.
Lacoste bedding sets are simple, elegant with complete bed in a bag, comforter sets, duvets and quilt sets, and matching sheet sets and pillow cases in relaxed fabrics, patterns and prints, with subdues color palettes that will make your bedroom a relaxing sanctuary - all branded with the classic crocodile logo. Shop our clearance section for discount and outlet items on sale. Bring a uniquely modern aesthetic to the world of high end fashion since its founding by famed tennis player Rene Lacoste in 1933. Known worldwide for its signature crocodile logo and understated classic sophistication, this fashion forward products have a timeless sensibility that will make them a fixture in your home for years to come. Synonymous with grace and effortless refinement, Lacoste Home has everything you need to bring an elegant new look to your decor style including bed linens and bedroom decor accents including blankets and shams. The legend was born in 1933, when Rene revolutionized men’s fashion replacing the classical woven fabric, long-sleeved and starched shirts on the courts, by what has now become the classic polo shirt. More than 75 years after its creation, this iconic clothing designer has become a lifestyle brand which allies elegance and comfort. The Lacoste art of living expresses itself today through a large collection of apparel for women, men and children, footwear, fragrances, leather goods, eyewear, watches, belts, home textiles, and fashion jewelry. The company found its success on the essential values of authenticity, performance, and elegance. The crocodile incarnates today the elegance of the champion, Rene, as well as of his wife Simone and their daughter Catherine, both also champions, in everyday life as on the tennis courts and golf courses.
The Crocodiles origins. The true story of the Crocodile begins in 1923 after a bet that Rene Lacoste had with the Captain of the French Davis Cup Team, Allan H. Muhr, who promised him an alligator suitcase if he won an important game for the team. This episode was reported in an article in the Boston Evening Transcript, where his nickname of the Crocodile came to life for the first time. The American public grew fond of this nickname which highlighted the tenacity he displayed on the tennis courts, never giving up his prey. His friend Robert George drew him a crocodile which was embroidered on the blazer he wore on the courts. The Legend was born.
The creation of the Lacoste polo shirt. At the end of the 1920s, Rene designs and makes for his own personal use a batch of cotton shirts in an aired mesh. Comfortable and perfectly absorbing perspiration, this shirt helps to better support the heat on the American courts. This shirt immediately revolutionized mens sportswear, replacing the classical woven fabric, long-sleeved and starched shirts which players had worn on the courts until then. The first polo shirt was white, slightly shorter than other shirts of the day, with a ribbed collar and short sleeves, and it was made of a light knitted fabric called Jersey petit pique. In 1933, by associating with Andre Gillier, the owner and chairman of France;s largest knitwear manufacturing firm at the time, Rene launched the production of the crocodile logo embroidered shirt and thus give birth to the L.12.12 polo shirt; L for Lacoste, 1 for the unique fabric (cotton petit pique), 2 for the short-sleeved version (13.12 for the long-sleeved version)and 12 for the number of prototypes presented to Rene. This was the first time that a brand name appeared on the outside of an article of clothing.
The Lacoste Line. The economic model of the company rests on Rene’s idea (1933) aiming at adding up different know hows. The company, owner of the brand, animates and coordinates the different licenses given to each partner: Devanlay for apparel and leather goods, Pentland for footwear, Procter & Gamble for fragrances, Marchon for eyewear, Movado for watches, Zucchi Group for home textiles, and GL Bijoux Group for fashion jewelry.